That is really up to you. This website enables you to rate businesses, overall, and soon, on various sustainability factors. In general, a green business is a business that is making an honest effort to promote and practice sustainability, both within the company, and to its customers and business parters as well.
We ask that in order for a business to be listed, that it be certified by a reputable third party. Some of the third-party certifications that we know about are:
By voting with your dollars, you can support companies that are socially responsible. Those companies and individuals need your support - and by supporting them, you are helping the green economy grow.
You! That's the point. Yeah, we're not afraid of self-promotion here. In our book everyone starts off with five stars, anyway...Sign up for an account, on the right side of the page, to add your listing.
I am Ivan Storck of Sustainable Marketing. I made this with the help of the people and computers of Ning. And yes, I am available for select consulting projects, see SustainableMarketing.com or for hosting your website, see SustainableWebsites.com.